Lernert & Sander captivate again with this clever triptych for Campari, showing viewers that no matter what the circumstance, there is always a way to drink the apéritif in style.
The films propose a puzzling situation for the thirsty hero — how does one drink a Campari cocktail when the glass is turned upside down?
“In the incredible history of past Campari campaigns we felt that the emphasis was placed on making the Campari model elusive and alluring. So, for this project, we wanted to direct the intrigue back to the drink - by turning the drink upside down,” commented Lernert & Sander.
In each episode the cool and collected hero is faced with finding out the solution for turning the upside-down-glass back into its drinking position — and she does, without spilling a drop of Campari of course.
“We partnered up with the wonderful Creative Director Morihiro Harano of Mori Inc Japan who asked us to create this series, and he gave us complete directorial freedom,” added Lernert & Sander. “We’re very proud of this collaboration.”