To support Honda Canada's image as progressive and committed environmental advocates, Yves Geleyn directed five spots that detail some of their initiatives—from releasing the first hybrid in North America to planting one tree for every Honda vehicle sold. The spots use a mix of CG and a handcrafted world of eco-friendly materials that bring to life Honda's message with a sophisticated yet cheerful charm.
Executed using CG with wood and paper texture, the spot is designed to have an organic look and feel. After all, the campaign is about the environment and Honda’s environmental initiatives, so the style needed a lightness and airiness in the design, with bright colors and soft textures that achieved this quality. Overall, it needed to be an ownable style for Honda and representative of the brand’s committed character, while still adding a whimsical playfulness to the tone. The result is a fresh, oxygenic atmosphere that almost makes you want to hop in a Honda and take a road trip through some far-off evergreen forest in Northern Canada.