Lernert & Sander are known for creating worlds that ooze elegance. In this campaign for Squarespace, their eye for detail is, as usual, on full display. But it’s their martyr-like commitment to the particular that makes the spot so completely, utterly, inexhaustibly easy on the eye.
Modern nail art, dogs to sell interiors, stark floral arrangements, even dripping honey—these chic films demonstrate to viewers that anyone can elevate their individual brands through the Squarespace portal.
Director Lernert & Sander
Executive Producer Hana Shimizu
Head of Production Sang-Jin Bae
Development Producer Kristin Labriola
Senior Producer Niki DiCesare
Editor Anita Chao
Associate Producer Claudia Gaspar
Aesthetically, each scene features active shapes and products, which are then framed within the boundaries of the square. It sets up a pleasing juxtaposition. The untamable is tamed. Individuality is harnessed. A brand's uniqueness is bottled. And the Squarespace message is expertly delivered.