Hornet worked closely with the team at Elysium to create this elegantly animated promo for their first foray into the broadcast arena for their singular product Basis, a daily supplement designed to support cellular health by increasing and sustaining levels of NAD+ in our cells: a culmination of over 25 years of ageing research.
Before setting the ad to paper, Hornet was instrumental in guiding the team at Elysium and helping them to navigate a creative strategy for their brand messaging. With the combined talents of Moth, and a team of writers, strategists, artists and animators, Hornet worked hand in hand with Elysium to bring this stylish film to air.
Moth is a multi-award winning animation studio formed by Daniel Chester, Dave Prosser and Marie-Margaux Tsakiri-Scanatovits.
Since collectively graduating from the Royal College of Art, they have quickly become renowned for their perceptive, emotive storytelling. Whether it’s examining the looming threat of artificial intelligence, the effects of rainforest deforestation or the plight of refugees, their colorful, hand-drawn animation style and narrative cadence possess a maturity that belies their youth.
Their projects have been screened and awarded in festivals worldwide, including a BAFTA nomination for ‘Matter Fisher’ in 2011, a British Animation award for ‘HIAS: For the Refugee’ in 2016, a D&AD Graphite pencil and Annecy Crystal Award for their New York Times piece ‘Modern Love: A Kiss, Deferred’ in 2016, as well as an ADC Young Gun Award and a YCN Professional Award for their greater portfolio of work.