Peter Sluszka’s stop-motion paper world will take over Amazon again for Prime Day on July 11th. Amazon, along with Leo Burnett Canada, tapped Sluszka for the second year in a row to create Prime Day’s TV and digital ads, banners, gifs, and many elements for the site. A truly global campaign, Sluszka's Prime Day world will be seen in many countries including Canada, the UK, China, Japan and France.
Sluszka was excited for the opportunity to build on previous year’s successful takeover of the site, from revisiting old characters like one of our favorites – the ice cream vendor – to creating some new ones like the charming home chef. Amazon’s Alexa, digital cameras, and noise-canceling headphones are crafted lovingly from paper for the cardboard world originally inspired by Amazon’s shipping boxes. Adorable paper Corgis and Cats, high tech techies and well-dressed fashionistas will all be featured on the landing page of Amazon pages around the world. We know we are looking forward to stepping into Sluszka’s cardboard world while we hunt for great deals on Prime Day.